About Me

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Toni and Adam Bellamy are 4th generation independent liquor merchants. Their family has been providing the public with quality wines and ales almost since the dawn of time. Purveyors of the most commodified of liquor products to the specialisations of each brother. Toni, wine. Adam, Beer. Our blog is to update you on current products that have arrived in store. also the ventilation on some of our thoughts regarding the industry. For further information (address, contact details, trading hours) please visit our website www.platinumliquor.com

Tuesday, 31 March 2015

Why I Stock…

(The following post is published on who/what/why we carry and who/what/why we don't carry certain beer from certain brewers. This process matters to us and it should matter to you)

Yeastie Boys.

Stu and I have a somewhat miraculous and dare I say, special relationship.

When I fist heard of Yeastie Boys, it was not in the best of circumstances. Stu and Sam’s beers were sold and distributed by a company called Innispire (long story about Innspire – quick recap. First guy to start importing anything legit from US – Rogue, Southern Tier, Flying Dog. Other breweries included Mikkeler, Nonge-O. Pretty much had everyone eating out of his hand. Charged like a wounded bull in price. I have heard things that he owes people money, but that’s neither here nor there).

I ignored and despised Yeastie Boys and their beers, upon first hearing about them. They had cool names; they had even cooler labels and were imported into the country by someone that I didn’t like at all.

I had given up on dealing with Innspire long before the proverbial shit hit the fan.

Yeastie Boys unfortunately was guilty by association.

Funny thing is, Yeastie Boys (whoever that was at the time) used to occasionally comment on this very blog you read here today.

I used to think, “Who is this wanker, I don’t want to carry your beers – Innspire scum”

The comments were usually in agreement with me. Which in general is a rare thing to this very day.

Time passes. Feeling ease. Stu and I chatted more and more via social media.

Not to mention our mate from the QLD did the dodgy on a few breweries including YB and Renaissance among others.

(You can read Stu’s side of the story >> here)

We would laugh at people, point and mock those all up in IPA.

I had, inevitably to wait about two years to carry Yeastie Boys and finally meet Stu.

We got along famously – straight away.

During a SCBW week, he visited me purely because it was time to meet up.

It was a Sunday, I shut up my shop, I lay out some table and chairs, lights off, our faces glowing in the fluorescent light of the fridge’s left turned on.
We listened to great music, ate pizza, drank many a great beer and talked philosophically about beer life and beer**.

It was magical to say the very least.

The very next year during Sydney Craft Beer Week. Sam, Stu and I met John Keeling (and lets be honest, he only came to our Sydney Craft Beer Week event because Stu asked him).

JK made the most glorious of statements.

He said many people make quality beer, however great personalities make great beer. And honestly, he is right.

Plenty of people make food quality beer; fewer people make great beer with their heart and soul poured into it.

Stu and Sam are some of those few.

Yeastie boys beers are thoughtful insightful, usually have another three meanings to them without knowing it.

And I love that.

Because if I had a brewery, we would make beers that would make no sense to anybody apart from myself and seven other very passionate people.

I suppose it helps that their beers are very well made. That can never go astray.

The way in that they think or approach a beer they are going to brew.
It simply isn’t a case of -

“Id like to make a vanilla porter – lets make one”

“Lets make an IPA”

“Guess what, lets make a Imperial Stout (wait for it) with coffee in it”

That rulebook, not only doesn’t get a glance, it gets thrown out the metaphorical lauter tun window before any of those conversations even begin to happen.

Their beers are tight, succinct, inspirational to say the very least and never dull.

Nothing angers me more than when a customer comes back after purchasing some Yeastie Boys beers and declaring they didn’t particularly like it.

I usually more often than not give them the –

“You just don’t get it maaaaaaan. Think outside that amber coloured set of beer glasses called that society has placed on you maaaaaaaan.”

Selling the beers made by Yeastie boys is a labor of love. They come in 330ml bottles (not mon fav, I have pleaded with Stu to put his beers in larger format), often hard to define styles and they don’t exactly run out the door. But yet, I continue to carry them in good faith. Purveying their beer makes me feel proud, wholesome, worth it and all together (-I shit you not-) probably make me a better man.

If I’m honest, I’m jealous of Stu. He is handsome, wicked smart, sharp, eloquent, funny and you can't not be totally drawn to him, especially once he begins talking anything to do with the creative process.

Which is pretty much everything I’m not.

This is the power of love.

P.S – One of my fondest memories to this day is at our SCBW event last year, after everyone had departed. Stu, Sam and I had a chance to relax and chat, drinking apricot what beer (as any civilised gentlemen would do). Whatever, so we were a bit pissed.
Witnessing my mother harass (like any 1962-esque Italian mother) about wanting anything more to eat or drink making sure the boys were totally taken care of and on the same hand lecturing him on how social media is a waste of time. Stu took it all in his stride.

And that’s what we love about him.

**Essentially everything I want to do with my would-be future wife.

Monday, 30 March 2015

Good Beer Week 2015

We aree pleased to announce that we have an event on for 2015 Good Beer Week.

It would be great to see anyone from Sydney there. It would be great to see anyone there…

Info and Tickets available >>>HERE<<<

I’m The World’s Worst Beer Salesman.

Hi there.

My name is Adam Bellamy, first generation Australian.

Son of an immigrant.

28 years of age.

Single.

& I am the world’s worst beer salesman.

At this point you may be thinking, “Why, how can this be Adam?”.

That’s indeed a good question. Hence I am here, to answer that for you.

Just imagine that person you know who loves beer. Y’know real beer.
Ok, ok, bloody hell. “Craft” (ugh) beer then. This person might very well be you. Now take said person’s enthusiasm, passion, dedication, and commitment, love and THEN triple it.

At this point you are somewhere just over half way to understanding how I feel about beer.And this lies at the very heart of why I am the world’s worst beer salesman.

I care too much.

I care waaaaaaay too much.

I care so much that I’m the kind of person that frequently talks people out of buying certain types of beer, because they are not experienced nor mature enough to understand what they actually putting in their mouths.

‘Strawberries to pigs’ I believe is the saying.

However terrible, the business decision. There is at least some method to my seeming madness. If there is one thing that infuriates me more than most things (and as we both know, there are a few), it is when I am to deal with someone, confronted with a beer that they not fully understand neither appreciates.

Common scenario -

“Mate, picked up that beer with the ghost on it.

What’s it called? Yeah yeah, that Fantôme beer the other night”

For some reason, whenever these scenarios playback in my mind, the person speaking seems to always have a tone, accent and general dim wittedness of Paul Vautin.

“Yeah. Yeah Nah, Its was just alright mate, not really my thing aye. I’ll stick to the –insert APA or IPA here - ”

Here, a small list of some of beers that I frequently talk people out of buying;

- HopDog BeerWorks Alluvial Peach
- The entire Fantôme range.
- Yeastie Boys > Most of them.
- Brooklyn Sorachi Ace Saison.
- The entire Fullers Range.
- The entire ‘Les Rulles’ Range.
- Lost Coast Raspberry Brown & Tangerine Wheat.
- Most – if not all Lambics

Among others. On the one positive note, if your beer is mentioned above, it means that I love it, care for it, understand it, and just won’t recommend it to any bum or slouch.

My crowning glory however, of what would make me the worst beer salesman in the world is my adept attention to detail and whimsical fascination.

By which I mean, when I describe a beer to someone, I make it so damn complicated.

I tell the story of the brewery, the theory behind the beer, they reason it was made. Then I go into describing the beer.

Often going totally overboard with my descriptions, leaving the customer flustered, bewildered and completely confused.

Another common scenario –

Beer in discussion lets say – Fuller’s 1845 English Strong Ale.

Me – “This has been made part of the core range and bottled conditioned since 1995 in celebration of (at the time) Fuller's 150th anniversary ale. Caramelised Madagascan sugar, only traditional English floor malts are found with this beer to give its fantastic musty old leather bag in the closet subtle scent. Round, luscious, slightly earthy, burnt brown raison toast with the slightest touch of orange and clementine marmalade. The beer is full however once the yeast takes over there is a swift salty, mineral rush to clean it all up”…

Another two and half minutes later…

…“Usually I love to have it with Traditional Roast, but it is pretty cheeky with some roasted chicken, greens spiked with butter and sage”….

Still some time later….

“Now, I use nonic Southern English nucleated pint glass. You could also use a dimpled mug if your were that way inclined. However a wine glass will do perfectly if you choose so. what do you think?”.

Customer – “Yeah, I think I’m just gonna go with a Coopers Pale Ale long neck”.

Hi there.

My name is Adam Bellamy.

& I am the world’s worst beer salesman.

Thursday, 29 January 2015

Arrivals




Blanche De Fantôme
Fantôme Saison
Fantôme Chocolat
Fantôme Magic Ghost
Emelisse Blond Bordeaux BA White Wine
Emelisse IRS Makers Mark BA
Emelisse IRS Sorachi Single Hop
Emelisse Barley Wine Cognac BA
De Struise Ypres 2011 Reserva
De Struise FOB 2010
De Struise Tsjeeses Reserva 2014 Bourbon BA
De Struise Tsjeeses Reserva 2014 Port BA
De Struise Cuveeè Delphine

Sunday, 25 January 2015

Countdown To Australia’s Hottest 100 Craft Beers & Jeers

Yesterday someone had informed me that they had seen someone refer to me as a contrarian. Well I guess.

However, it would never be for the sake of it.

Everything I put forward is an extension of how I truly feel.

Surprisingly (much to some dismay) I don’t mind the Australia’s Hottest 100 Craft Beers.

I suppose it acts a good barometer to see how good beer is sitting with not only the beer, but also the wider community.

Like everyone else I dislike the petty on goings of it all. Breweries and their brewers, take it too seriously. Not to mention the brewers (loose term – if I can call them that) that simply see it as a marketing exercise and do not exactly play with ‘good sport’ in mind.

(Sending out emails accompanied with a link and a step-by-step process on how to vote for their beers, being my favourite story so far)

However, I still do see it as a bit of harmless fun (mostly).

Regardless of that, here are the top 10 reasons I don’t pay attention or participate in the annual beery ordeal.

10. I have a life. Contrary to popular belief, I am usually pretty busy (I suppose we all should be?). However there are just so many more things I would rather do with my spare time than jot down 5 beers I’ve had over 365 days.
Say, polishing my shoes, waiting in line at the RTA etc.

9. Only 5 Beers? They should make it top 10 or 15. That’d separate they men from the boys. How many Pale Ales and IPA’s could they jot down then?!?

8. No matter the circumstance, the winner is usually readily available (great distribution) and has a great marketing campaign (isn’t the whole thing supposed to based on what beer tastes great?).

7. The inevitable winner is a light, relatively refreshing hoppy ale or variation on this theme.

6. Listening to people giving their ‘predictions’ (yeah mate, you have your finger on the pulse – like a good stock broker).

5. Listening to people explaining who they ‘think’ should win. A futile exercise, cause even though you might know what your doing. In a nutshell - your opinion carries the same amount of water as - the winning brewery’s PR's cousin’s wife, who got sent the voting link on her smart phone and she doesn’t care about your theories.

4. TWITTER

3. If only the hottest 100 was run or associated with something similar to the USA’s BA (brewers association), how many heavily featured breweries (again, loose term) in the actual list would not be applicable.

2. The list is just as naff as the musical one that inspires it.

1. If and inevitably, when you tell someone that you are passionate about beer.
That same old chestnut comes up,

“what’s your favourite one?”.

Any of us that hold these things dear, we would and always offer the same typical beer geek response.

“Love them all – its all about time, place, food, mood” blah blah blah…

So in your heart of hearts, you cannot split your favorite brews, its too hard.
I love them all for different reasons. So how can I possibly only limit myself to 5, or how can you choose what beer was better than the other, depending how you felt, what you ate, what music you were listening to. Maybe what the weather was like?
If you tell yourself and others that beer is truly your folly.
If both good and great beer you are truly madly deeply your love.
Then a simple list goes against everything you stand for.
It goes against every grain you have. The very thing you base your love upon.

Wednesday, 21 January 2015

Arrivals at North Strathfield… Finally.

We are still yet to be up and running stock wise at Nth. It will take sometime to regain the amount of quality products that we pride ourselves upon.

However the process is well underway.

A few 'floating entrées to wet the appetite' before we start firing on all cylinders.

Ninkasi Believer Double Red Ale
Ninkasi Total Domination IPA
Ninkasi Tricerahops DIPA
Ninkasi Vanilla Oatis Vanilla Oatmeal Stout
Port Brewing Mongo IPA
Port Brewing Old Viscosity
Port Brewing Wipeout
New Belgium Rampant DIPA
New Belgium Ranger IPA
Alesmith IPA
Alesmith Imp. Stout Speedway
Lagunitas Hop Stoopid IPA
Ballast Point Sculpin IPA
Firestone Walker Rye BIPA
Ommegang VALAR MORGHULIS - Game of Thrones Beer - Belgian Double

Why I Don’t Stock…

(The following post is published on who/what/why we carry and who/what/why we don't carry certain beer from certain brewers. This process matters to us and it should matter to you)

Garage Project.

There comes a certain moment in you’re beer journey/life. A moment when there is so much good beer at reach, within your finger tips.

You start to think about beer differently.

Ok, so I have always thought about beer differently.

Differently as in, do I like the way this brewery portrays themselves? Do like what beer they make? Philosophically, what are they trying to say about the beer they make? Do they have bad beards and worse tattoos?

What I am trying to get across here, (and this sounds terrible and cringe worthy beyond all belief) that once you have had some of the best

(And I mean … THE. BEST.)

beers in the world, you think about everything differently.

Once you have had fresh-just been bottled/canned one-week-old Heady Topper, Dreadnaught or Abrasive,

Trying to get the next “it” IPA seems futile and irrelevant.

You weigh and take every beer as it comes on its merits, assessing how you feel about the “feel” of the brewery behind it.

So it’s with this sense of relevance that I approach the beers from the boys at Garage Project.

I want to love Garage Project.

I really do.

Their concepts are cool, their artwork is always on point, and they seem to scratch every “trend” itch before it even becomes a “thing”.
However they have yet to win me over.

I once asked them (admittedly it was on twitter. Nothing near to a coronial inquiry, I might add) about how they seem to get the very latest and best equipment every short period of time you turn a page in the long list of chapters in their brewing book.

I asked if they had financial backing from anybody. Say, Lex Luthor?

They said it was just two guys and a garage.

Now, anyone can take them at their word, but somehow I just don’t believe them.

Well, it’s either that they have financial backing from someone they don’t want us to know about, have the nicest and most lenient bank manager in the western civilised world – or they grew up with the richest parents this side of Alan Bond.

Never the less, maybe I’m just jealous. It’s always been one of my Achilles Heel’s.

The next unfortunate point about the beers is that they are all very well made beers, tightly, brightly put together. Sounds great right?
Yet, why is it that I always feel when I am drinking a Garage Project brew, that there is a total absence and lacking of any soul?

Just another style they have had a crack at (every modern brewery now files this under “PUSHING THE BOUNDRIES MAAAAAAAAAAN” mantra).

And for someone like me, that is one of the first things I look for in a beer after assessing its quality.

Another notch against them for the boys at GP is that almost everyone that tells me how much they love their beer. Is unfortunately, usually someone that has been drinking good beer for the best part of twelve and half minutes. Typically vain, design orientated (ugh) and before the boys from “Welli”, their favourite brewer was Mikkeler (says it all).

Which equates to a lot of people that I cannot stand the sight of, let alone hear the garbage that comes out of their mouth about beer.

Unfortunately, I have yet to reach my true sticking point with the brewery.

The price.

On certain occasions, the price of Garage Project beers can somewhat make me look twice at the calculator.

And this is coming from someone who has been around since the ‘Innispre’ days.

Obviously I would never expect their beer to be cheap, they have a lot of margin to recuperate, all those shiny things, great design, and attending to those immaculately kept rugged beards must take the better part of the day.

However, do I think that their beers are sometimes to often 25%-30% worth more than other breweries putting out either similar brews or that of better quality and value (regardless they being local, Europe or Stateside)?

No, no I don’t.

Sometimes I get so angry and I want to send them an email or a letter, possibly written in my own blood. That would go something like this…

“DEAR GARAGE PROJECT,

PLEASE STOP MAKING TAWDRY, SHITE, IMPRESSIONABLE, BREAKING BAD-ESQUE SILLY MARKETING VIDEOS ABOUT SOME RIDICULOUSLY MADE IPA OR SOME POITNLESS GIMMICKY ARMY BARRICKS AT BEERVANA THAT IS AIMED AT IMPRESSIONABLE PEOPLE WHO’S LIFE GOALS AMOUNT IN ASPIRING TO HAVE A TATTOO LIKE ON OF YOUR BEER LABELS.

CONCENTRATE ON MAKING YOUR BEER READILY AVAILABLE WITH MORE PANACHE, SOUL, CHARETER AND LESS EXPENSIVE.

FOR FUCK SAKE, IMMA LOOSE MA SHITZ…”

Yeah, like I was saying. Something like that…

Having said all this, Far from what you are thinking, this isn't personal.
As the late great Tupac Shakur said “Strictly business, baby, strictly business”.

Alas, I have heard from several people, not to mention my favourite ‘Smash Bro’ Stu from Yeastie Boys that all the boys from GP are great. He has said we would get along like a pair of seagulls out the back of a fish and chip shop.

And maybe that’s it, maybe we just need to spend a night together getting drunk, talking shit (I am an expert – obvs – ) listening to music and eating hot dogs. And, maybe then I'll just "get it".

However, for the time being, that’s is why you rarely see Garage Project beers on our shelves in both our stores.